These international events provide global, collective, multi-faceted marketing opportunities which individual companies and artists would be unable to undertake on their own. CIMA's export initiatives provide business and showcase opportunities for the Canadian independent music industry within the US, UK-Europe, Latin America, Australia, South Asia and other emerging markets.
We have a range of initiatives we select from depending on each market.
Canada Stand at international music industry trade shows serves as home base for registered Canadian companies (Jazzahead!)
Canada House / Canadian Showcases are performances by Canadians at trade shows, festivals and conferences across the world
In-Market Missions in partnership with Canadian Embassies, these mini-tours open up new global markets, strengthening current ties, and create deal-making opportunities for Canadian music products and artists.
To achieve the best results for each initiative, CIMA organizes and provides key promotional support.
B2B Opportunities High-potential business networking mixers, speed-networking and round tables that provide direct interaction with international music business reps, and seminars featuring local market representatives.
Promo material including postcards, flyers, brochures, posters and more in promotion of showcases and export initiatives
Digital marketing including companies/performer profiles via cimamusic.ca, social media promotion, newsletters, call outs and more
Press and promotion using local PR firms to distribute press releases to media and music industry including translation services where required
Post-event analysis following every export event, delegates are surveyed and data is gathered to track business successes and lay the foundation for continued funding and support.
To learn more about CIMA's past and future export initiatives click here.