Staff

Andrew Cash

Andrew Cash
Position: President and CEO

Andrew Cash was the MP for Toronto’s Davenport riding from 2011 to 2015. As an MP, he served on the Canadian Heritage committee, the Special Committee on Copyright Act reform legislation (Bill C-11), and as Citizenship and Immigration Critic for the Official Opposition. Having experienced the realities of making a living as an independent artist and arts entrepreneur, Cash dedicated himself in Parliament to raising the issues and voices of independent workers. Legislation he tabled in the 41stParliament led to first-ever labour protections for unpaid interns under federal jurisdiction. He continued this mission post-Parliament, co-founding the non-profit Urban Worker Project, which seeks better protection and conditions for contract, freelance and self-employed workers.

Previously as a singer/songwriter and guitarist in Canada’s indie music scene, Cash played with the punk band L’Etranger, whose lineup also included fellow MP Charlie Angus. He launched a successful solo career in 1986, later collaborating with other artists including Jason Collett, Skydiggers and Peter Cash, created soundtrack music for television and wrote for NOW Magazine. Cash’s contributions as an artist earned him a Juno award and three SOCAN awards. His music can be found at https://andrewcash.net.

Trisha Carter

Trisha Carter
Position: Senior Manager Business Development, CIMA

With more than 20 years' experience in the music industry and international trade, Trisha heads CIMA’s global export service, Music Export Canada, delivering international market and business development initiatives, showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), FIMPRO (MX), and many more. 

To support CIMA members’ business and professional development interests, Trisha develops uniquely targeted custom missions and has led Canadian delegations and their artists to markets in Japan, Chile and Portugal, as well as bringing inbound delegations from Australia, France and Eastern Europe to Canada. Trisha is leveraging her vast experience in developing Canada's largest music export office along with extensive international networks to work closely with Canada's music industry to develop and implement business continuity strategies in our present and shifting landscape.

Jenia Schukov

Jenia Schukov
Position: Communications & Programming Officer, CIMA

Born & raised in Montreal (and now currently based back in the city), Jenia spent 10+ years working in the music industry at various labels, promotion companies and radio stations. In 2013, she made the move to Toronto where she joined the team at CIMA/MusicOntario. As the Communications & Programming Officer, Jenia works alongside Trisha Carter on CIMA's global export service Music Export Canada to help create international showcasing and business opportunities for Canadian companies and their artists. She helps to organize and run events on site both internationally and nationally and handles all programming related marketing. She also oversees and edits all of CIMA’s outgoing communications (call outs, e-blasts, social media, website content etc) and writes both the CIMA and Music Export Canada newsletters for the membership.

Sam Rayner

Sam Rayner
Position: Industry Development and Membership Coordinator, CIMA & MusicOntario

Raised in the East Coast, Sam Rayner has been in the music scene for over eight years as an artist and industry professional. He moved to Toronto in pursuit of more experience and later began working for True North Records, concentrating in Digital Assets and A&R.  Sam joined the CIMA & MusicOntario team in 2016 as Membership Services Coordinator where he oversees day-to-day membership relations, Road Gold Certification, National Professional Development and CIMA’s 20/40 Independent Music Charts. Sam also serves as FACTOR’s Regional Educational Coordinator  (REC).

Elise Rustad (On maternity leave)

Elise Rustad (On maternity leave)
Position: Senior Policy Advisor, CIMA & MusicOntario

As a former political staffer, Elise joined CIMA with a strong background in policy development, communications, and great insight into government relations. After 5 years in the political world, she decided to take the dive into an industry that has always be close to her heart: the Canadian independent music industry. As Senior Policy Advisor, Elise studies the ins-and-outs of policies that are important to CIMA's members, advocating on their behalf with key policy makers while keeping them informed every step of the way.

Matt Badoe

Matt Badoe
Position: Funding & Operations Coordinator, CIMA & MusicOntario

Matt joined CIMA and MusicOntario as Administrative Coordinator February 2018. A singer-songwriter and musician, Matt started his industry career in Coalition Music’s Marketing Department, eventually moving on to acquire further experience as a contract grant writer. Putting his education and experience as an artist and arts administrator to the test, Matt coordinates CIMA & MusicOntario’s funding approaches and facilitates day to day operations.