Position: President and CEO
Andrew Cash is the President and CEO of the Canadian Independent Music Association (CIMA), the voice of Canada’s independent music sector. As a Member of Parliament from 2011 to 2015 Cash championed the music sector while raising awareness of the realities of making a living in Canada as an arts and culture worker. He continued this mission post-Parliament, co-founding the non-profit Urban Worker Project.
As a singer/songwriter, producer and performer Cash spent 25 years touring and recording, first in the post punk band L’Etranger followed by a successful solo career as well as several collaborations including the Cash Brothers, with Peter Cash, Skydiggers and Jason Collett. He has created soundtrack music for television, including as series composer for Dragons Den. Cash has released over a dozen records and his contributions as an artist have earned him a Juno award and three SOCAN awards. His music can be found at https://andrewcash.net.
Position: Senior Director, Business Development, CIMA
With more than 20 years' experience in the music industry and international trade, Trisha heads CIMA’s global export service, Music Export Canada, delivering international market and business development initiatives, showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), FIMPRO (MX), and many more.
To support CIMA members’ business and professional development interests, Trisha develops uniquely targeted custom missions and has led Canadian delegations and their artists to markets in Japan, Chile and Portugal, as well as bringing inbound delegations from Australia, France and Eastern Europe to Canada. Trisha is leveraging her vast experience in developing Canada's largest music export office along with extensive international networks to work closely with Canada's music industry to develop and implement business continuity strategies in our present and shifting landscape.
Position: Communications & Programming Officer, CIMA
Based in Montreal, Jenia has over 15 years of experience working in the music industry. In 2013, she joined the team at CIMA/MusicOntario. As the Communications & Programming Officer, Jenia works alongside Trisha Carter on CIMA's global export service Music Export Canada to help create international showcasing and business opportunities for Canadian companies and their artists. She helps to organize and run events on site both internationally and nationally and handles all programming related marketing. She also oversees all of CIMA’s outgoing communications (e-blasts, newsletters, social media, website content etc).
Position: Co-ordinator Membership Development and Services, CIMA & MusicOntario
Raised in the East Coast, Sam Rayner has been in the music scene for over eight years as an artist and industry professional. He moved to Toronto in pursuit of more experience and later began working for True North Records, concentrating in Digital Assets and A&R. Sam joined the CIMA & MusicOntario team in 2016 as Membership Services Coordinator where he oversees day-to-day membership relations. Sam also serves as FACTOR’s Regional Educational Coordinator (REC).
Position: Director of Policy, CIMA & MusicOntario
As a former political staffer, Elise joined CIMA with a strong background in policy development, communications, and great insight into government relations. After 5 years in the political world, she decided to take the dive into an industry that has always been close to her heart: the Canadian independent music industry. As Senior Policy Advisor, Elise studies the ins-and-outs of policies that are important to CIMA's members, advocating on their behalf with key policy makers while keeping them informed every step of the way.
Position: Director, Marketing & Partnerships
Mary has spent the past 20+ years developing integrated marketing strategies and partnerships in music, culture and lifestyle, working with leading global brands, ad agencies and music properties. She has served as judge for the Canadian Marketing Association and advisor to the Centre of Social Innovation. Mary’s experience in both the corporate and advertising world helped her develop a unique 360 view that sees the many opportunities for brands and organizations to align and collaborate to deliver real social impact.
Mary leads CIMA’s marketing efforts, helping create awareness and engagement around all the work we do for both our members and industry. She also develops strategic partnership programs that add value to our membership, advance CIMA’s business objectives, and create meaningful outcomes for our allies.
Position: Market Research & Data Specialist
A former academic and hobbyist musician, Chelsea joined the CIMA team eager to unify her research expertise with her love of music. As the Market Research and Data Specialist, Chelsea conducts research about the Canadian indie music industry. She gathers and analyses data in order to identify current industry trends and to document the economic contributions of the industry. She is additionally responsible for collaborating on the development and submission of funding proposals and other revenue generation opportunities for CIMA.