Position: President and CEO
Andrew Cash was the MP for Toronto’s Davenport riding from 2011 to 2015. As an MP, he served on the Canadian Heritage committee, the Special Committee on Copyright Act reform legislation (Bill C-11), and as Citizenship and Immigration Critic for the Official Opposition. Having experienced the realities of making a living as an independent artist and arts entrepreneur, Cash dedicated himself in Parliament to raising the issues and voices of independent workers. Legislation he tabled in the 41stParliament led to first-ever labour protections for unpaid interns under federal jurisdiction. He continued this mission post-Parliament, co-founding the non-profit Urban Worker Project, which seeks better protection and conditions for contract, freelance and self-employed workers.
Previously as a singer/songwriter and guitarist in Canada’s indie music scene, Cash played with the punk band L’Etranger, whose lineup also included fellow MP Charlie Angus. He launched a successful solo career in 1986, later collaborating with other artists including Jason Collett, Skydiggers and Peter Cash, created soundtrack music for television and wrote for NOW Magazine. Cash’s contributions as an artist earned him a Juno award and three SOCAN awards. His music can be found at https://andrewcash.net.
Position: Senior Director, Business Development, CIMA
With more than 20 years' experience in the music industry and international trade, Trisha heads CIMA’s global export service, Music Export Canada, delivering international market and business development initiatives, showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), FIMPRO (MX), and many more.
To support CIMA members’ business and professional development interests, Trisha develops uniquely targeted custom missions and has led Canadian delegations and their artists to markets in Japan, Chile and Portugal, as well as bringing inbound delegations from Australia, France and Eastern Europe to Canada. Trisha is leveraging her vast experience in developing Canada's largest music export office along with extensive international networks to work closely with Canada's music industry to develop and implement business continuity strategies in our present and shifting landscape.
Position: Communications & Programming Officer, CIMA
Based in Montreal, Jenia has over 15 years of experience working in the music industry. In 2013, she joined the team at CIMA/MusicOntario. As the Communications & Programming Officer, Jenia works alongside Trisha Carter on CIMA's global export service Music Export Canada to help create international showcasing and business opportunities for Canadian companies and their artists. She helps to organize and run events on site both internationally and nationally and handles all programming related marketing. She also oversees all of CIMA’s outgoing communications (e-blasts, newsletters, social media, website content etc).
Position: Co-ordinator Membership Development and Services, CIMA & MusicOntario
Raised in the East Coast, Sam Rayner has been in the music scene for over eight years as an artist and industry professional. He moved to Toronto in pursuit of more experience and later began working for True North Records, concentrating in Digital Assets and A&R. Sam joined the CIMA & MusicOntario team in 2016 as Membership Services Coordinator where he oversees day-to-day membership relations. Sam also serves as FACTOR’s Regional Educational Coordinator (REC).
Position: Senior Policy Advisor, CIMA & MusicOntario
As a former political staffer, Elise joined CIMA with a strong background in policy development, communications, and great insight into government relations. After 5 years in the political world, she decided to take the dive into an industry that has always been close to her heart: the Canadian independent music industry. As Senior Policy Advisor, Elise studies the ins-and-outs of policies that are important to CIMA's members, advocating on their behalf with key policy makers while keeping them informed every step of the way.
Position: Research and Revenue Generation Specialist, CIMA & MusicOntario
Matt joined CIMA and MusicOntario in February 2018. A singer-songwriter and musician, Matt started his industry career in Coalition Music’s Marketing Department, eventually moving on to acquire further experience as a grant writer. Putting his education and experience as an artist and arts administrator to the test, Matt facilitates CIMA & MusicOntario’s research and funding initiatives.
LaToya (TOI) Ottley
Position: Administration Co-Ordinator and Assistant to the President
From Toronto, Ontario, LaToya has dynamic experience including an employment in arts administration,performance, studies, and professional activities. In addition to hosting her own shows, she has toured with the Toronto Children’s Concert Choir and Performing Arts Company (TC3) and featured as a session and background vocalist for artists globally. Some of her proudest professional accomplishments include serving as a Peer Mentor for a virtual music industry mentorship offered through Lumenus Community Services, consulting for the Global Touchdown Tour - Canada segment of BBC 1Xtra’s DJ Target Show (UK), and her continuous participationin the Freedom Marching Project which supports the movement against racial injustice for BIR communities using music.
As an incoming graduate form York University’s music program, LaToya’s joins CIMA in the role of Administration Co-Ordinator and Assistant to the President.