WIN Fair Digital Deals Declaration: 900+ Independent Labels Support Fair Accounting to Artists

Posted on
July 16, 2014
Tagged as
advocacy, CIMA News, digital, royalties, WIN


“The big print giveth and the small print taketh away. ” - Tom Waits 

The Worldwide Independent Network (WIN), the organisation that represents the interests of the global independent music community (of which CIMA is a member), has announced a major new initiative, ‘The Fair Digital Deals Declaration,’ which will be launched with a Worldwide Declaration Signing Day today.

The Fair Digital Deals Declaration is a statement of commitment made by independent record labels to treat their artists fairly in agreements relating to digital exploitation of artists’ work in recorded music agreements with third parties.

The campaign can be followed on Twitter from the @winformusic account throughout the day where updates from trade associations and labels across the world, including photos and Declaration signing news, will be added using the hashtag #fairdigitaldeal4artists.

In today’s music industry, new digital services launch regularly, and existing services continue to launch new features. In recent years a pattern has emerged whereby large rights owners can secure huge lump sum payments, typically for equity, access, administration, ‘breakage’ and other non-attributable charges.  The artist community has understandably expressed growing concern about the apparent disparity between the value of the overall deal to the rights holder versus the per-stream rate which is often the only revenue shared with the artist.  As it is the artist whose work creates all such revenues, the WIN community has determined to adopt a clear stance for the artist community.

The WIN Declaration makes it clear that signatory companies will share the benefits of dealing with digital services fairly and clearly with artists. This is to amplify our commitment to fairness and transparency, and to ensuring a sustainable economic relationship between the independent recorded music industry and the artists it partners with to bring their music to market.

There are 5 key points to the declaration as follows:

  • We will ensure that artists’ share of download and streaming revenues is clearly explained in recording agreements and royalty statements in reasonable summary form.
  • We will account to artists a good-faith pro-rata share of any revenues and other compensation from digital services that stem from the monetization of recordings but are not attributed to specific recordings or performances.
  • We will encourage better standards of information from digital services on the usage and monetisation of music.
  • We will support artists who choose to oppose, including publicly, unauthorized uses of their music.
  • We will support the collective position of the global independent record company sector as outlined in the Global Independent Manifesto.

WIN has now received over 750 signed declarations from independent labels worldwide who are committed to fair and transparent payments to their artists. Please see the full list of signatories here: Declaration Signatories.

Alison Wenham, Chairman of WIN said, “A healthy commercial relationship based on mutual trust and partnership between artists and labels is critical to the long term financial health of our industry. We believe that this new initiative, which seeks to put in place simple, fair and transparent guidelines for labels dealing with third party digital partners is a template for best practice. We invite companies – majors and indies – to join the hundreds of companies who have already signed and put a stop to the practise of diverting revenues from the artists without whom we would not have a business.”

Any label signing up to this declaration will also commit to communicating to their artists that they have signed the Declaration. They will agree to attach a signed copy of the Declaration to their artists’ royalty statements at the next royalty payment run to demonstrate their support for the initiative.

From CIMA members:

Jim West (Justin Time Records): "Justin Time Records is proud to be a signatory to the “Fair Digital Deals Pledge”, a move that signifies the essence of a true partnership with our artists."

Geoff Kulawick (IDLA): "IDLA’s distributed labels have always been, and will continue to be accounted to transparently, which includes each label’s pro-rata share of breakage, and proceeds from infringement settlements that were negotiated by MERLIN.     We believe the payout of these revenues sets us apart from major label owned distributors such as InGrooves and The Orchard, and a major reason for independent labels and artists to truly go 100 % independent for their music distribution."


Please view the Labels' Fair Digital Deals Declaration and the Labels' Fair Digital Deals Declaration FAQs. You can view the Declaration Signatories here.

If you're interested in signing your label up, please visit, sign a copy of the pledge and return it to Emmy at

Our special thanks to Tom Waits for permission to use his quote.

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