Applications Now Open for CIMA's Biz & Showcase Mission to AMAUK 2022

Posted on
August 4, 2021

January 24-28, 2022 in London, UK

Deadline: Tuesday, August 24, 2021

This January, CIMA will be conducting our fourth Business and Showcase Mission to AmericanaFest UK in London. Held on January 24-28, 2022 AmericanaFestUK is a two-day conference, awards show and music festival with live Americana music from the US, Austria, Spain, Denmark, the UK and more. The day conference consists of over 200 international promoters, artists and festival owners.

As a growing genre, and one very popular in Canada, Americana (a combination of roots, blues, folk and alt country music) is an important market to expand on in the UK for the Canadian Music industry. AmericanaFest UK is keen to build the Canadian presence in the UK with a showcase and business initiative. This presents a lucrative opportunity for the vast number of Canadian music companies who represent this genre of music in Canada.

Please note: The extent of CIMA’s participation at AmericanaFest UK 2022 will depend on COVID-19 protocol and whether the event will be taking place in person or virtually alongside quarantine measures, country restrictions etc. We will update this page with more information moving forward.

Mission Details:

Canadian business in attendance will get the chance to showcase their artists in front of Americana buyers and industry in the UK.

A business initiative will be set up to connect the Canadian business representatives with UK industry, media and buyers through one on one meetings, round table sessions and networking events during the conference.

This Mission Includes:

  • Canada House showcasing opportunity at AmericanaFest UK in partnership with Music PEI
  • Possible panel opportunities for Canadian business reps
  • Organized round table sessions
  • Targeted meetings with key professionals in the region
  • Networking Receptions
  • A full day of business events (panels, B2B sessions etc) with the Canadian High Commission in London prior to the conference (TBC)
  • Canadian Blast showcase promotion

How to Apply:

This year CIMA will once again be partnering with Music PEI for the Canada House showcase during AmericanaFest UK. This opportunity is currently open to 6-8 Canadian artists who are export-ready and fit the Americana genre. Each artist must have an on-site business representative at AmericanaFest UK to attend the conference and participate in the business events/meetings. Final selection of the artists will be at the discretion of the AmericanaFest UK festival selection committees.

This mission is open to qualifying CIMA member companies as well as qualifying non-member companies.

Fee: Please note that there is a fee associated with this mission. More details to come.

If you meet the criteria outlined above please submit your applications by clicking the link below. The deadline to apply is Tuesday, August 24, 2021.

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