Lunch & Learn 04: Release Strategies @ Junos

Posted on
February 21, 2020
Tagged as
CIMA Lunch and Learn, juno, Juno Week, MIA, professional development, saskmusic

CIMA and SaskMusic Presents: Lunch & Learn 04: Release Strategies

CIMA and SaskMusic will be hosting a Lunch & Learn session during Juno Week, so come on down and learn about release strategies:


What does it take to conduct a successful release strategy within an ever-changing digital space? Simply releasing new music is not often enough to attract audiences to your gigs and Spotify page so what should be considered before pressing that final master? Are there specific approaches to releasing for particular genres (Alternative Rock, Folk, and Country) or formats (single, EP, LP) or is there a general blueprint consistent with any type of release? Learn how each of these experts address these issues and more in the struggle to make sure that their music’s heard.


  • Erin Kinghorn - eEK! Productions
  • Mike Denney - MDM Recordings, Acronym Records
  • Evan Newman - Outside Music
  • Stephanie Hutchinson - Chronograph Records

Where: Winston's English Pub & Grill (243 21st St E, Saskatoon, SK S7K 0B7) Lower Floor

When: March 13th 11:30 – 1:30pm

Price: FREE for CIMA & provincial MIA members with discount code; $15 for non-members

Bonus: lunch is included!

Event link: 

Speakers Bios:

Erin Kinghorn: eEK! Productions

As an innovative, strategic and success-minded leader, Erin founded eEK! Productions in 2008 with the mission to service and develop the Canadian Music Industry by giving artists and their teams solutions to build their brand and maximize their fanbase through multiple platforms. 

eEK! Productions is top of its field as a marketing and funding administration agencies based in Toronto that services all levels of artists. eEK! Productions clients include Blue Rodeo, Cowboy Junkies, Lee Harvey Osmond, Jim Cuddy, the Trews, and The Harpoonist and the Axe Murderer.

In 2017, Erin with her partners launched Digital Promotions Group, a digital playlist service and US Digital PR company based in Toronto, ON. DPG clients include Serena Ryder, Cowboy Junkies, Young Galaxy and Grand Analog.

Prior to forming eEK! in Toronto, Erin Kinghorn spent eight years with Vancouver-based Nettwerk Music Group from 2000 to 2008 as Director of Sales and Marketing. There, she worked on albums by Sarah McLachlan, Tiesto, Swollen Members, Great Lake Swimmers, Be Good Tanyas and more. 

Erin is one of the first students of the University of Northern British Columbia which she graduated with a Bachelor of Arts – Political Science and held a seat on the University Senate for 5 years. Erin has also sat on the MusicBC board for 6 years and is a founding member of the Across the Board initiative founded in 2017, promoting 50/50 gender equality on music industry boards by 2020.

Mike Denney: MDM Recordings, Acronym Records

Mike Denney is a man with a smile and a vision, acknowledged by many as a fervent champion of the Canadian music industry and his clients around the world.  With roots in Toronto, he brings a multitude of expertise, creativity and knowledge along with his record business acumen to the industry and the award winning artists he proudly works with.

An honoured former member of the Canadian Independent Music Association (CIMA) Board of Directors and former member of the Board of Directors for the Canadian Country Music Association® (CCMA®), Mike Denney’s passion and steadfast support for the country music genre and contribution to the industry has been acknowledged with three CCMA Award™ wins for Record Person of the Year (2014, 2015 & 2017).

In his roles as President of MDM Recordings Inc. and Managing Partner for the newly relaunched acronym Records label, his vision and leadership led MDM to become the #1 independent country label in Canada in 2015 and 2016, with his elite roster of artists achieving multiple Top 10 hits in 2016 and 2017 to date.

In 2015 and 2016, the MDM Recordings team, affectionately known as the “road family” celebrated the CCMA Award for Record Company of the Year.

In June of 2017, Mike Denney relaunched the acronym Records label along with Managing Partner Tony Tarleton, anchoring themselves as the latest full service record label imprint in Canada with a global focus. 

The MDM Recordings Inc. roster includes: 2017 JUNO Award winner and 3x CCMA Award winner for Female Artist of the Year, Jess Moskaluke, CCMA Award winner Bobby Wills, along with rising stars, David James, Don Amero, Black Mountain Whiskey Rebellion and Tyler Joe Miller.

The acronym Records label is home to Southern Saskatchewan native and indie rock/alt-country artist Megan Nash as well as Juno Nominated Del Barbar, Kaia Kater and newcomer Mikhail Laxton.

Evan Newman: Outside Music

Evan Newman has been actively involved in the Canadian music industry for nearly 20 years. He began his journey as part of Richard Branson’s V2 Records where he became the first Head of A&R for their Canadian office. Throughout his time at V2, Newman worked closely with The White Stripes, Moby, Elbow, Grandaddy, Stereophonics, RZA, and many more. In 2006, he left V2 to start his own label and management company, The Baudelaire Label went on to win the Now Magazine 2006 Local Label of the Year. In 2007, he merged Baudelaire with Outside Music, which has since become one of Canada’s leading independent music companies. The label counts The Weather Station, Rose Cousins, Royal Wood, Jenn Grant, Aidan Knight and more as part of it’s diverse and eclectic roster. The management company oversees the careers of Grammy nominated soprano and celebrity Measha Brueggergosman, 3 time Juno Award nominee Jill Barber, Juno Award winner Justin Rutledge and developing acts Folly & the Hunter, Aidan Knight and Lydia Persaud.

Stephanie Hutchinson: Chronograph Records:

Stephanie Hutchinson is the Vice President and co-founder of JUNO Award-winning independent label Chronograph Records. With 15 years’ experience in the music industry, her skillset is comprised of label operations, artist management, grant writing, public relations, marketing strategy and execution, booking, finance and business development. She has worked with artists such as Laila Biali, Al Muirhead, Poor Nameless Boy, PEAR, 100 mile house, as well as a jazz roster of 25+ artists. She also runs the Presenting portfolio at Arts Commons in Calgary, Canada’s third largest arts centre.

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