Marketing Director - Monstercat

Posted on:
June 19, 2018
Apply by:
August 31, 2018


Are you an ambitious, entrepreneurial, and creative music-lover who is also digital marketing mastermind? Does the opportunity to principal the marketing initiatives across Canada’s largest independent electronic music label sound like your dream role?  

Monstercat is looking for a rockstar Marketing Director to step into the company’s lead marketing role. Reporting to the CEO, you are a strong team leader and integrated marketer who can craft compelling and consistent marketing programs that push creative boundaries, while rallying and empowering channel leads to bring the story alive across all media outlets, catapulting the Monstercat brand to the forefront of the electronic music industry.

The Opportunity…

  • Champion, plan, and oversee the execution of the overall brand marketing strategy and positioning, ensuring consistent and effective execution in collaboration with the team leads
  • Craft and communicate a strategic marketing vision driven by data and compelling creative that inspires buy-in from the entire company
  • Build and manage the marketing budget
  • Coach, mentor, and oversee the marketing channel team leads
  • Develop tactical content strategies with the content team
  • Develop an outbound advertising plan across various digital and social platforms as well as with direct industry publications to support artist and brand growth
  • Work with various internal stakeholders to develop strategic brand partnerships with external partners to support artist and brand growth
  • Collaborate with the design team lead to ensure the Monstercat brand is consistent and evolving
  • Work with the Marketing team to refine and expand Monstercat’s marketing technology stack to optimize and assess campaign performance
  • Ensure the website reflects the company's offerings across all business units, optimizing SEO to increase rankings on key terms
  • Mentor the marketing team in designing a social media strategy that drives engagement from our current fans and reaches new audiences
  • Leverage content into a strategic PR plan to grow awareness of Monstercat's offerings

About You…

  • 7+ years’ experience in digital marketing, influencer marketing, and content management
  • Experiential marketing and familiarity with business partnership activations
  • International marketing experience, preferred
  • Experience working in the music industry or with music brands, including knowledge of current trends, music history, the music industry, and digital music, preferred but not required

Leadership and Personal: 

  • High level of ownership, accountability, and initiative
  • Capable of handling multiple complex projects at once, structure work-flow, prioritize, and deliver on multiple deadlines amidst changing priorities in a fast-paced and sometimes ambiguous environment
  • Proven ability to motivate, mentor, and manage a team, including personally organize, prioritize, delegate, and motivate a team
  • Multi-tasking, highly organized, thorough, detail-oriented
  • Strong written and oral communication and excellent presentation skills
  • Must be a tenacious self-starter with the ability to work independently and as a part of a team
  • A passion for music, technology, and new media 

Strategic & Business Skills:

  • Proven track record of meeting and exceeding goals
  • Knowledge of market trends and consumer preferences (N. American and International)
  • Critical thinking, strong planning, and execution
  • Strong project management experience, including the ability to take input from a variety of stakeholders and maintain up-to-date documentation
  • Strong reporting and analytical skills with the ability to derive insights from data
  • Experience planning and managing annual marketing budgets
  • CRM experience. Marketing automation experience, an asset 

Creativity and Innovation:

  • Ability to generate ideas, articulate a vision, and execute it
  • Strong intuition and problem-solving skills with the ability to think out of the box
  • Ability to understand and develop brand positioning
  • Strong understanding of digital trends and the social media landscape including Twitter, Facebook, Instagram, LinkedIn, and YouTube  

Why join Monstercat? We offer the opportunity to…

  • Work with smart, driven, and inspiring people in a fun and collaborative environment
  • Work at the forefront of music innovation
  • Be creative & strategic Be rewarded with more opportunity and bi-annual company performance bonuses
  • Work a flexible work week in our creative Railtown Vancouver office with freshly ground coffee, a fully stocked kitchen, and regular company events
  • Utilize a comprehensive health and dental benefits package 

About Us…

Monstercat is Canada’s largest independent electronic music label. From the heart of downtown Vancouver, we’ve mastered the art of innovation to award-winning levels. We connect an unparalleled roster of chart-topping artist with fans worldwide, all the while partnering music with distribution players and partnerships that maximize impact. Powered by a collection of creative music lovers and tech aficionados, we’ve successfully forged into the realms events, apparel, and gaming with signature style. 

How to Apply…

On our website, click “Apply for this Job”. To be considered for this role, please include:

  • Your resume
  • A cover letter telling us how your experience, skills, and passions are a perfect match for this role. Please include a brief sentence or two on how music plays a role in your life.

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