Digital Best Practices and Metadata Presented by Merlin

Tue 14th, Wed 15th December 2021

When: December 14th (Webinar) December 15th (Roundtable)

Time: 1:00pm ET

Where: Zoom

Cost: Free



There are many reasons and methods to distribute your music throughout the industry. However, when it comes to sharing with publishers, music supervisors’, labels and more it’s crucial to have your metadata properly organized. Join CIMA alongside Marc, Kim and Brad as they share their experiences and advice when it comes to music-sharing best practices and setting yourself up for success.


Marc Brown (Byta)

Kim Temple (Six Shooter Records, CMP)

Brad Machry (Royalty Gnomes)


In addition to the webinar CIMA will host a Roundtable session in which music industry professionals will have the opportunity to communicate candidly and share their experiences related to music-sharing best practices. This conversation will provide an open-ended forum for our members and is strictly limited to 30 participants. If you have any questions you’d like to cover please include them in the registration session.

If you have any questions please contact CIMA’s Industry Development and Membership Coordinator Sam Rayner at


Marc Brown

Jessica Von Hertsenberg ( Senior Digital Operations Manager at Partisan Records)


Marc Brown (he/him)

Marc is the founder of Byta / Run as a distributed team across 3 continents, Byta enables sending and receiving of digital audio in a clean, simple and secure way. Built for everyone working with music today.

Marc got his start at murderecords, Canada’s premier artist owned label during the mid 90s. After working in A&R at the legendary London indie Creation Records, then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives.

Marc currently lives and works in Stockholm, Sweden.

Kim Temple (she/her)

Kim Temple is Director of Licensing & Publishing at Six Shooter Records and President of High Priestess Publishing. She has over 20 years of experience in publishing, rights management, creative pitching, sync licensing, and royalty management for film & TV composers. She is also Senior Manager of Industry & Member Relations at Music Publishers Canada.

Label roster: The Dead South, William Prince, Tanya Tagaq, Whitehorse, Boy Golden, The Deep Dark Woods, Elliott Brood, Zaki Ibrahim, Riit, High Priestess Publishing roster: Witch Prophet, James Baley, Sun Sun, Skye Wallace, Zaki Ibrahim, Lana Winterhalt, Lyle Bell

Brad Machry (he/him) – Royalty Gnomes

When kids discover music culture, some dream of the spotlight thrilling crowds with big vocals or big hair. Yet while Brad Machry's schoolmates were forming bands, he was already living his dream designing posters and wrangling merch. Now the Founder of Royalty Gnomes, a music services company for an evolving industry, Brad's previous experience includes 5 years as Manager of Royalties & Licensing at Canada’s original independent label True North Records, distributor IDLA, and parent company Linus Entertainment where he oversaw artists’ revenue streams and secured music placements for Film and Television. Under his fledgling Royalty Gnomes banner, Brad is excited to share his knowledge and experience from more than two decades in the music industry including work with: CMRRA, ole Rights Management, The Glenn Gould Foundation, The McAuley Boys, NuFunk Concerts, KJ Sawka, and Mac Graham.

About Merlin:

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for the leading independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, Mad Decent, Monstercat, Mushroom Music, Ninja Tune, [PIAS], Pony Canyon, Secret City, Secretly, Symphonic Distribution, Sub Pop, Ultra Records, Vydia, and hundreds more.

Merlin now has deals with over 30 digital services, including Alibaba, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex, and YouTube Music, and is in conversations with dozens more.

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