Roundtable Discussion: Choosing the Best Path for Marketing Your Music Through DSPs In Partnership with Merlin

Tue 30th November 2021
Tagged as
CIMA, Digital Distribution, Merlin

Roundtable Discussion: Choosing the Best Path for Marketing Your Music Through DSPs In Partnership with Merlin 

Title: Choosing the Best Path for Marketing Your Music Through DSPs

When: November 30th |1:00PM-2:00PM ET

Where: Zoom

Register here: (CIMA members only)


This session’s topic is focused on companies who directly deal with DSPs (Digital Service Providers ie: Apple, Spotify, Amazon etc.). Join us as members discuss their experiences with Digital Distributors when it comes to developing relationships with DSPs, distribution logistics, and artist pitching. How are indies getting their artists on the radar?

About the Roundtable Sessions: CIMA will be offering a series of exclusive “ Member Only” virtual roundtable sessions in which music industry professionals will have the opportunity to communicate candidly and share their experiences related to the featured topics.

This conversation will provide an open-ended forum for our members and is strictly limited to 30 participants. If you have any questions please contact CIMA’s Industry Development and Membership Coordinator Sam Rayner at

Host: Brad Machry (he/him/his) – Royalty Gnomes

When kids discover music culture, some dream of the spotlight thrilling crowds with big vocals or big hair. Yet while Brad Machry's schoolmates were forming bands, he was already living his dream designing posters and wrangling merch. Now the Founder of Royalty Gnomes, a music services company for an evolving industry, Brad's previous experience includes 5 years as Manager of Royalties & Licensing at Canada’s original independent label True North Records, distributor IDLA, and parent company Linus Entertainment where he oversaw artists’ revenue streams and secured music placements for Film and Television. Under his fledgling Royalty Gnomes banner, Brad is excited to share his knowledge and experience from more than two decades in the music industry including work with: CMRRA, ole Rights Management, The Glenn Gould Foundation, The McAuley Boys, NuFunk Concerts, KJ Sawka, and Mac Graham.

About Merlin:

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for the leading independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, Mad Decent, Monstercat, Mushroom Music, Ninja Tune, [PIAS], Pony Canyon, Secret City, Secretly, Symphonic Distribution, Sub Pop, Ultra Records, Vydia, and hundreds more.

Merlin now has deals with over 30 digital services, including Alibaba, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex, and YouTube Music, and is in conversations with dozens more.

List all events