Lunch & Learn 03: Amplify Your Audience! Radio Promotion 101

Thu 29th November 2018
Array Space (155 Walnut Ave, Toronto, ON M6J 3W3)
Tagged as
CIMA, Lunch & Learn, professional development, radio promotion, Toronto

When: Thursday, November 29th, 2018 

Where: Array Space (155 Walnut Ave, Toronto, ON M6J 3W3) 

Time: 12:00pm - 2:00pm  

Price: FREE for CIMA & provincial MIA members with discount code; $15 for non-members 

Trying to get a song on the airwaves can be tough - whether you’re an artist entrepreneur, a manager, or an independent music business, working with a Radio Promoter should be a key part of your strategy. Christina Fitzgerald (Account & Promotions Manager, eOne Music / Last Gang Records) has experience in both radio programming and promotion, and she’s joining us on November 29th to demystify the details of radio, including the various roles involved, the pitching process, and the data needed to succeed. 

Bonus: lunch is included 


This event is now SOLD OUT: but don't worry, you can join our live stream on Facebook on November 29th at 12:15pm! 

Members should contact Sarah ( for the discount code.

Christina Fitzgerald - Account & Promotions Manager, eOne/Last Gang

Christina Fitzgerald is the Account & Promotions Manager at eOne/Last Gang in Toronto. Christina hails from a small town in Nova Scotia’s Annapolis Valley. While still studying broadcasting, she began her radio career as a regular volunteer in the promotions department of the famously scandalous Q104 (CFRQ), frequently dawning embarrassing costumes and shrugging off leering Q listeners. When the ground-work grew into employment, Christina found a role planning promotional events and coordinating them, on the street, all the while developing working relationships with the East Coast’s most highly respected radio personnel. Christina was soon given the opportunity to shine on the air, as a weekend announcer for K-Rock (CIJK), an hour outside the city. This led to a brief stint as the Morning Host, at K-Rock (CKXX) in Newfoundland, and then back to Halifax, where she assisted in the launch of LIVE 105 (CKHY); there, she worked for 3 years, as Mid-Day Host and Music Director. In a return to Newcap Radio, Christina served as the Program Director at Radio 965 (CKUL), as well as Music Director and Mid-Day Host. At this time, she began in her involvement with MuchFACT, where she was a jury member, helping to award grants to Canadian musicians across the country. Before taking on her role at eOne/Last Gang, Christina was Co-Program Director & Music Director, alongside Mike Relgia, at Indie88 in Toronto for 3 years. In her off-time, you can find Christina at live shows! … For grainy proof, visit her on Instagram: @fitztina

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