Global Music Match
Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world, Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID 19 pandemic.
The program is a unique response to the limitations imposed on the music industry, that makes use of the only available platform – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.
What is Global Music Match?
GMM is a network to promote artists in new territories, develop social media skills and interaction, grow audiences and connect musicians globally.
How does it work?
Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of participating international artist’s online audiences.
What is the aim?
Breaking artists into a new territory or country is a challenging process, exacerbated by the pandemic as traditional IRL international showcasing opportunities reduce. This programme aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The programme will also support participating artists to up skill their social media activity, as well as encourage cross border artist collaboration.
This 16-week, artist driven program, designed to establish real life connections between export-ready artists.Through these introductions artists will enhance their social media skill sets, interact with new audiences, create new and engaging content and have the opportunity to work together to create musical collaborations on a global scale.
Artist applications have now closed for the 2021 edition of Global Music Match.
CIMA is a partner on Global Music Match 2021.
Global Music Match