CIMA Intervention re Bell Media Inc. CRTC Renewal Application for Much and M3 – 2016
August 15, 2016 – CIMA submitted an intervention to the CRTC responding to Bell Media Inc.’s application to renew its broadcasting licenses for Much and M3. CIMA objected to the removal of Bell’s obligation to contribute a fixed percentage of revenue to the MuchFACT fund for developing videos and music-related content.
Given the significance of promotional materials such as videos in the digital marketplace, CIMA also recommended that programs like the Canada Media Fund be updated to facilitate the creation of such materials by independent artists (for terrestrial as well online distribution).
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