FYI Music News | Fighting the Good Fight: CIMA Battles for Indies
If progress can be measured in terms of expansion, then the Canadian Independent Music Association (CIMA) has made substantial progress in its fight to promote homegrown talent here and abroad in its 42-year history.
Ten years ago, Canadian Blast – a CIMA showcase initiative under the Music Export Canada umbrella that trumpets our homegrown talent via trade missions at foreign conferences and festivals – appeared at three events.
“This past year, we did 18 missions,” says CIMA president Stuart Johnston. “We had 147 companies engaged in those missions and showcased 105 artists. We went to 18 cities in eight countries, so it’s really exploded.”
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