CAAMA Announces A New Initiative: Focus on New Zealand at CMW 2015



CAAMA just made a pretty exciting announcement about Canadian Music Week, which will be taking place from May 1-9, 2015 in Toronto, ON. To complement the previously announced Spotlight on Australia, Canadian Association for the Advancement of Music and the Arts (CAAMA)) just announced that there will be an expansion to this initiative with the addition of the Focus on New Zealand at CMW 2015. 

This will bring key buyers, market experts and industry reps from various sectors together with the Canadian music industry in Toronto during the event’s conference schedule from May 6-9, 2014. The New Zealand delegates will be able to participate in export market training sessions and be able to share their expertise and insights, open new trade routes for business investment and revenue potential for all attendees. This is made possible with the support of the Department of Foreign Affairs, Trade and Development Canada and the Ontario Media Development Corporation.

Why New Zealand? It’s a major player in the Australasian region and an important like-minded partner for Canada. It’s one of the most business-friendly countries in the world, and already has extensive bi-lateral relations with Canada (not to mention Australia) and can multiply the number of opportunities available to Canadian artists,  labels and SMEs.

Directly from the CAAMA/CMW release:

“Music radio broadcasting and live music are the two main economic drivers of the New Zealand music industry, accounting for more than $300m. The country’s digital retail sector has grown significantly over the last three years and now makes up almost half (49.7%) of total retail gross output. Online consumption channels for music – from digital retail services such as iTunes or Amplifier and on-demand services such as Spotify to mobile music downloads and other services – have given labels and musicians solutions to monetising digital music, as well as more and better platforms to reach new audiences.

Recognized for earlier contributions to pop music made by Kiwi musicians Split Enz, Crowded House, and OMC, New Zealand has gained prominence in the last few years with the chart-topping success of Lorde as well as breakthroughs by Kimbra, The Naked and Famous, and Broods. This strong investment in music, supported by a healthy market for music festivals of various sizes catering to a wide range of musical tastes, makes New Zealand an alluring territory for discovery.”